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Birdeye 2020 redesign

An elegant new look for the #1 Experience Marketing platform

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MY ROLE

I worked with the VP of Design and Growth, the Lead Growth Engineering Manager, and one junior designer to redesign the entirety of birdeye.com in less than one month.

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I was the lead product designer on this project, designing all pages except the homepage (which the VP did himself) and two product pages. I also managed one junior designer and provided direction on her work.

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Additionally, I wrote all copy of two high traffic pages, and edited all others in accordance to new CX-first messaging.

BirdEye is a pre-IPO startup, so a large portion of my work is under NDA. The following is a small taste of the plethora of work I create everyday. If you would like to see more, let's get in touch!

GOALS

  • Completely uplevel visual language and components to reposition brand for an upmarket audience

  • Reposition messaging from "All-in-one customer reviews platform" to "the most comprehensive customer experience platform"

  • Improve conversion rates across all pages

RESULTS SO FAR

  • 2x conversion on new Enterprise page (A/B test consisting of 2,000 total sessions over 24 days). First time a page with CTA buttons has won over a page with a full lead generation form

  • 31% average increase in conversion, even during COVID

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